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Das Kaep-ital: A Progressive Reaction

5/9/2018

 

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018
Excuse me for trying to be the world's oldest Millennial, but I #JustCan'tEven. I don't know whether to laugh or cry, so I'll do both.

Despite a visionary ad campaign that has right-wingers' knickers in a collective twist, I can't bring myself to let Nike off the hook for practically inventing the offshoring of manufacturing (and the liability for abuse of employees) to third-party mega-sweatshops in low-wage countries just because I support Colin Kaepernick's campaign of racial wokeness.

The way the Kaep Controversy is playing out on social media is a microcosm of #GreenLyfe—or of identifying with any political movement that opposes the Duopoly, especially on the left. The continued presence and preeminence of the Duopoly has created an epidemic of binary thinking: i.e., if you're not A, you must be B.

If you don't support Democratic candidates, and especially if you have the temerity to vote Third Party, then you effectively support their Republican counterparts.

If you don't support Nike's uplifting of Kaep's message and vow to buy Nike stuff at the next opportunity, you must be one of those right-wing shitwits piling up Nike apparel specifically to torch it.

No. No, no, no, and fuck no. Did I mention no? This false-alternatives reasoning is bad for America. It's like saying that if I don't buy Nike, then I must buy Reebok. There are more brands of shoes in heaven and earth, Horatio, than your tiny dualistic mind can philosophize—and more political viewpoints as well.

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